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TacTile›Launch TacTile›Business & documentation·27 in this wave

Approve: Business & documentationTo do · blocker Reconcile the business plan with what actually shipsTo do Update the investor plan to current stateTo do Build the competitive analysis setTo do Document pricing rationale and unit economicsTo do Write the customer-facing help documentationTo do Write the go-to-market planTo do Decide the in-app purchase strategyDone Reconcile gross margin figures (92.6% vs 86.1% vs 80.2%)To do Reconcile pre-seed raise tiers ($340/470/729K vs $539/691/993K)To do Confirm TAM framing: $45.8B (business plan) vs $137M (Investor Plan v2 wedge)To do Rewrite Section 12 competitor writeups to three-pillar NFC-native framingTo do Rewrite Section 2 (Problem/Market) for the thesis flip — untouched since pre-April-15To do DECIDE: AI Assistant/MCP "SHIPPED" claim in Investor Plan v2 vs realityTo do DECIDE: competitive matrix self-score (14/14) vs actual destination coverageTo do DECIDE: "Contact" listed as SHIPPED content type — no contacts feature existsTo do Reconcile the three conflicting gross margin figuresTo do Reconcile the two pre-seed ask tiersTo do Finish the NFC-native thesis flip across the remaining sectionsTo do Reconcile investor-deck claims against what actually shipsTo do Write onboarding and getting-started contentTo do Define the support processTo do Fix conflicting Uniqode pricing ($99–199/mo vs $9–399/mo)To do Reconcile LTV:CAC (6.0–7.2:1) and payback (3.4–5.3mo) rangesTo do Resolve mixed old/new thesis framing in Section 5To do Rebuild the compiled business plan PDF post-thesis-flipTo do Fix the cap table's "no SAFEs" claim and document the former co-founderTo do

Wave

Business & documentation

The layer the engineering-only launch map missed entirely. Business plan, competitive analysis, investor materials, pricing rationale, and customer-facing help docs.

TacTile › Launch TacTile › Business & documentation

1/27 done26 open1 open blocker

Selected taskclear

Decide the in-app purchase strategy

DoneOwner · met_77aa0eba

CRITICAL: audits found neither iOS nor Android has any in-app purchase path — no StoreKit, no Play Billing, no RevenueCat. Billing today is Stripe web checkout only. Apple requires in-app purchase for digital goods sold inside an app — both a store-review risk and a margin decision (Apple/Google take ~15-30%).

Unlocks 2Approve: Business & documentation Document pricing rationale and unit economics

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You are Viv, the agent for the TacTile lane of Command.

Open the lane and work there:

```bash
cd ~/Command/tactile && claude
```

Read that lane's CLAUDE.md and lane.json before you touch anything — they
carry your identity, your scope, and the hazards specific to this lane.
Read state from the hub (https://internal.tactile.to) or ask. Never guess at it.

## The task

**Decide the in-app purchase strategy** · done

CRITICAL: audits found neither iOS nor Android has any in-app purchase path — no StoreKit, no Play Billing, no RevenueCat. Billing today is Stripe web checkout only. Apple requires in-app purchase for digital goods sold inside an app — both a store-review risk and a margin decision (Apple/Google take ~15-30%).

Where it sits: TacTile › Launch TacTile › Business &amp; documentation

## Unlocks 2

- Approve: Business &amp; documentation
- Document pricing rationale and unit economics

## The brief on file

DECISION STANDS AND THE CODE ALREADY IMPLEMENTS IT. Re-verified in code 2026-08-07 by Viv, because a launch-gap audit flagged "strip every in-app purchase CTA from the mobile binaries" as a hard blocker. That recommendation is WRONG — it works from this task's older framing, not the 2026-07-28 verified update in BUSINESS-CONTEXT.md, and acting on it would delete the only mobile conversion path for US users in a US-only v1.0.

THE RECORDED DECISION (BUSINESS-CONTEXT.md, App Store upgrade path): link out to Stripe on the web, never IAP. Verified against current rules 2026-07-28 — since the May 2025 Epic injunction the US storefront permits external purchase links outright, with NO entitlement required and 0% commission pending a court-approved rate. The isUSStorefront gate is CORRECT, not broken. EU stays behind a flag until EU launch. Rest of world gets an informational "manage your plan on the web" link with no purchase CTA.

WHAT THE CODE ACTUALLY DOES, verified file:line:
- iOS: apps/ios/TacTileConnect/Features/Settings/Pages/SubscriptionView.swift gates every upgrade CTA behind `viewModel.isUSStorefront` (:82 and :170). The non-US fallback is :292-306 — copy reads "Subscriptions can only be purchased from a US App Store account. Manage your plan on the web." with a single "Manage at tactile.to" button. That is the informational rest-of-world link the decision calls for, not a purchase CTA.
- Android: NO external purchase link exists anywhere. `openUrl` (SettingsDetail.kt:1632) has exactly two call sites repo-wide — SettingsScreen.kt:372 Privacy Policy and :374 Terms of Service. There is no account/billing or /pricing URL in apps/android at all; the Subscription card navigates to an in-app page. Every "checkout" string in Android refers to the CUSTOMER's payment destinations (pay links), not TacTile's own billing.

DO NOT "FIX" THIS. If a future audit flags it again, the answer is this note. The only open branch is the EU one, which correctly stays behind a flag until EU launch (BUSINESS-CONTEXT.md records v1.0 as US-only).

## How to work this

- Do the work, don't just plan it. If the fix is obvious and safe, make it.
- Surface anything needing Matthew's sign-off instead of deciding it yourself.
- Short replies. Lead with the answer, then stop.
- Finish by saying what changed, what you verified, and what you'd do next.

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