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Decide FBA vs FBMTo do
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Amazon launch

Live Amazon listing for Tub Normal (60 servings, $22.95). In-house manufacturing to cGMP spec, conventional food positioning. Target: late Jan–Feb 2027.

Just ElectrolyteAmazon launch
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Decide FBA vs FBM

To doOwner · met_045d0727

FBA small-standard runs ~$3.20-$3.38/unit plus 3.5% fuel surcharge. Storage $0.78/cu ft/mo Jan-Sep but $2.40 Oct-Dec (3x peak penalty). Realistic timeline puts first inbound in Q1 2027, which avoids it. Do not rush inventory in during Q4 to hit a date.

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